In today’s hyperconnected, fast-paced business, networking is no longer a soft skill; it’s a strategic advantage. Ryan Lim’s recently published manual, “Business of Networking: Networking for Business” is a timely and insightful guide that reframes networking not as a transactional activity, but as a deeply human and purposeful practice.
Ryan Lim is the founding partner of QED Changemakers and has spent over a decade networking with 3,500 decision-makers and board directors from across Asia. His book draws from this rich experience, blending practical advice with storytelling through Dylan, a socially awkward executive who learns that success isn’t just about competence, but about connection. The book is superbly edited by writing coach Shradha Biyani and includes a foreword by the reputed business leader Ho Kwon Ping.
Performance to Presence
One of the book’s key insights is the shift from performance-based networking to curiosity-driven engagement. “Be interested, not interesting,” is a deceptively simple mantra that encourages professionals to focus on listening, learning, being genuinely curious about others. It’s a liberating concept, especially for introverts who often feel pressured to “perform” in networking settings. Instead of trying to impress, Ryan suggests we build trust by being present and engaged.
Another valuable insight: “Merit opens doors; relationships keep them open.” Ryan challenges the traditional belief that hard work alone leads to success. He argues that while your work may get you noticed, it’s your relationships that determine your long-term influence.
“Your work might get you through the door, but it’s your relationships that decide whether you’re invited to the decision-making table.” This quote resonates deeply in leadership circles, where trust, influence and access often outweigh technical skills. Ryan says networking is a marathon. “It’s not who you know, but who knows you that matters,” he writes. “One way to ensure that is by maintaining integrity in your networking actions.”
Networking as a Muscle
Rather than viewing networking as a draining or superficial activity, Ryan reframes it as a skill that improves with practice. “Networking is more like a muscle; the more you use it, the better it gets.” This perspective makes networking feel less daunting and more empowering. Like any skill, it requires intention, consistency and a willingness to step outside your comfort zone.
Ryan also critiques the prevailing mindset in Singapore and other parts of Asia, where many professionals believe that merit alone will be rewarded. This belief can be limiting. “Most high performers approach networking like a performance. But being interesting takes energy. It puts pressure on you. There’s a better way; be interested instead.”
This 144-page handbook matters because many people entering the workforce spend more time on social media than on building relationships. Ryan’s primer could serve as a wake-up call to rethink how influence is built and sustained. It is ideal for executives, entrepreneurs and professionals who want to build meaningful relationships without compromising authenticity. Whether you’re an introvert or a seasoned leader, the book offers a new lens through which to view the art of connection. It’s also a valuable resource for those mentoring the next generation of leaders.